"The fashion industry shouldn't be using kids, tweens or teens in mature fashion campaigns because it sexualizes young girls in the name of art. Portraying young girls as fully sexualized adults obscures the fact that they are only 'posing' in adult roles,” pop culture expert Jessica Wakeman says.
“This contributes to a society that's desensitized to the inappropriateness of making little girls into Lolitas for the enjoyment of adult men. I question why young girls are dressed up like adults in revealing outfits, hair and makeup. Do the ad campaigns have nothing else going for them so that they have to resort to sensationalism?"

AND THEN:


However, Los Angeles-based fashion and business reporter, Anne Riley-Katz, said that while such campaigns and couture-driven spreads do push boundaries, that doesn’t automatically make them distasteful.

“The creative and artistic direction in the fashion world is intended to be far afield from traditional commercial advertisement, often by being outrageous. The photographers, makeup artists and stylists will most certainly be adults, and for luxury and high fashion ads, will be very experienced – they want the best for the ads. Does that make them pedophiles? I would strongly disagree,” she said. “The ads make more of a statement. Whether that translates into sales for a luxury label is harder to measure, but it creates unmistakable - and valuable - brand awareness. There may be questionable innuendo in the ads, but short of pornography or something actually illegal, it's near impossible to regulate taste level.”


So... even the contact speaking FOR the campaigns has to admit that it's only for the value (re: $$$) that they are sexualizing little girls. She says that "the ads make more of a statement" but the only positive (?) statement they make is brand awareness. Even someone who's job title is "pop culture expert" (i mean really, that exists?) knows that this is wrong and inappropriate.